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GoogleLocalGov
Google have decided it is time to talk to local government about what they can do for us. Or how they can make money for us. Or how they can make money out of us. Anyway, they’ve decided we should...
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Comms2point0: What comms people need to know about search
Back at the end of July I was guest editor for a day over at Comms2Point0. This means writing a post and curating some (hopefully) useful links. It’s taken me two months but here’s the post I wrote for...
View ArticleEver increasing circles: Is G+ gaining traction?
I’m being circled. Or at least I’m being added to circles. On G+. You know, Circles…Google Plus…what do you mean you don’t use it? Yes, I know, G+ almost universally gets a, “Huh? What? Oh yeah, I...
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When referrals run dry: how to work zero-click search into your 2020 digital...
As Google starts to provide more and more answers and content directly in their search results page (SERP) anyone with website traffic objectives or measures in their digital strategy needs to take a...
View ArticleThe questions you need to ask before building a new website
It’s the time of year where plans are being made, strategy refreshed and bids for budget brushed off and one of the most common projects is a website refresh. Rightly so – as user expectations,...
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